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How to Negotiate on a Property Price

How to Negotiate on a Property Price

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Putting in an offer on a home can be one of the most exciting steps in the home buying process. For many, it’s the first time things begin to feel real.

Whether you’re a first time buyer or moving home, how you approach this stage can influence how smoothly things move forward.

Everyone wants the best deal, but making an offer is about more than just price. Timing, communication, and preparation all play a part in getting things right.

How to Negotiate Property Prices

Explained in 2 mins 09 seconds

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Selling Before You Offer

If you need to sell your current home to fund your purchase, it’s often best to do that before making an offer on another property.

Sellers are usually more open to negotiations when the buyer is already in a position to proceed.

If a particular home grabs your attention before your sale is agreed, you can still view it and show interest. Just avoid negotiating too early.

Until your own property is under offer, your position may be seen as uncertain. Estate agents are likely to keep marketing the property until they see a buyer ready to move forward.

How Much Should You Offer?

It’s rare for a seller to accept the very first offer unless it’s close to the asking price. Offers that come in too low are often dismissed quickly.

A better approach is to aim just below the figure you’re actually willing to pay. This creates room to negotiate while still being taken seriously.

The goal is to find a figure the seller feels comfortable with. Many are holding out for a certain minimum and won’t show their hand right away.

A mortgage advisor can help you understand what counts as a competitive offer, based on your budget and the current property market.

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Why Communication Matters

Buying and selling homes can be emotional, especially when families are involved.

If you’re hoping to raise your own family in the property, mentioning that can sometimes create a sense of connection with the seller. A small detail like that can make you more memorable.

During negotiations, try to keep things positive. There’s usually no benefit in pointing out things the seller already knows about, such as areas that need updating or repairs.

Most people are aware of their property’s condition, and highlighting its flaws won’t help your position.

Understanding the Seller’s Situation

Asking respectful questions about the seller’s plans can be useful. You might want to know if they’ve already found their next home, or what’s prompting the move.

These small insights can help you decide how and when to submit your offer.

If the seller is in a hurry or looking to downsize, they may be more willing to consider a lower price. Being a chain-free buyer can also work in your favour.

With fewer delays expected, sellers often see this as a chance for a quicker, smoother transaction.

Getting Your Offer Accepted

When your first offer is accepted straight away, it might mean you could have gone lower. That’s why many buyers choose to offer slightly less than their top figure.

It leaves space for conversation and can prevent you from paying more than necessary.

That said, every situation is different. If the home has attracted a lot of interest, you may need to act quickly and make a strong offer to stay in the running.

Being well-prepared and understanding your position in the chain can help you move confidently when the time comes.


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About the Author

Malcolm Davidson

Managing Director of UK Moneyman Ltd.

Malcolm is one of the UK’s most well-known and respected Mortgage Advisors. He is passionate about providing a 5* customer experience and he has also trained and mentored dozens of fellow Advisors in a career that is now in its third decade.

In addition to his day to day duties as Managing Director, Malcolm still gives out mortgage advice and feels lucky that his job is also very much his hobby.

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